{"id":37339,"date":"2020-04-23T07:35:43","date_gmt":"2020-04-23T11:35:43","guid":{"rendered":"http:\/\/www.dodgegarage.com\/news-api\/?p=37339"},"modified":"2024-03-25T11:23:01","modified_gmt":"2024-03-25T15:23:01","slug":"dodge-brands-themusclebehindus-social-campaign-recognizes-essential-workers-riding-to-the-frontlines","status":"publish","type":"post","link":"https:\/\/test.api.dodgegarage.com\/news\/press-room\/2020\/04\/dodge-brands-themusclebehindus-social-campaign-recognizes-essential-workers-riding-to-the-frontlines.html","title":{"rendered":"Dodge Brand\u2019s #TheMuscleBehindUs Social Campaign Recognizes Essential Workers Riding to the Frontlines"},"content":{"rendered":"\n<p>The Dodge brand\u2019s<strong>&nbsp;#TheMuscleBehindUs<\/strong>&nbsp;social campaign is giving the Brotherhood of Muscle the opportunity to recognize those who serve as first responders and other essential workers on the frontlines of the pandemic crisis. The social campaign encourages members of the Brotherhood of Muscle to submit stories and photos of their heroes whose work is essential to keep their communities safe, using #TheMuscleBehindUs hashtag. The new 30-second videos &#8220;Strength&#8221; and &#8220;Horsepower,&#8221; recognizing these essential workers, including paramedics, police, firefighters, doctors, nurses, grocery workers, utility workers and freight drivers, can be viewed now on the brand&#8217;s social media channels, including&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.facebook.com\/dodge\" target=\"_blank\">Facebook<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.twitter.com\/dodge\" target=\"_blank\">Twitter<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/dodgeofficial\/\" target=\"_blank\">Instagram<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.youtube.com\/dodge\" target=\"_blank\">YouTube<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.dodgegarage.com\/\" target=\"_blank\">DodgeGarage.com<\/a>.<\/p>\n\n\n\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe title=\"TheMuscleBehindUs\" class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/ail_3FgyO9k\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\">&gt;<\/iframe><\/div>\n\n\n\n<p>&#8220;Dodge wants to honor those on the frontlines of this crisis who are working fearlessly everyday to protect our communities and the people who live in them,&#8221; said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars \u2013 Dodge, SRT<sup>\u00ae<\/sup>, Chrysler and FIAT, FCA \u2013 North America. \u201cWe\u2019re calling upon the Brotherhood of Muscle to tell us the stories of the heroes in their lives who are performing extraordinary work, day in and day out, during this pandemic, and we\u2019ll share the most compelling stories and honor these brave individuals across our social media channels, including a page dedicated to them on&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/dodgegarage.com\/\" target=\"_blank\">DodgeGarage.com<\/a>.&#8221; <\/p>\n\n\n\n<p>To bring together and keep the brand\u2019s social media following of more than 11 million enthusiasts entertained when at home, Dodge is offering social content, including \u201cHide the Hellcat,\u201d hiding the Hellcat logo in posts across its social media channels. And with sporting events cancelled, Dodge will soon give fans something to cheer for when it takes its videos featuring some of the brand\u2019s most thrilling and heart-pounding stunts and creates brackets for enthusiasts to pick their favorites. The brand will also launch weekly \u201cHow Much Horsepower\u201d quizzes in May, where fans will be asked to guess how much horsepower they see in the select videos posted across the brand\u2019s social media channels for a chance to become eligible to win select prizes and merchandise.<\/p>\n\n\n\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe title=\"Horsepower - The Muscle Behind Us\" class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/kVt-K4I8SL4\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\">&gt;<\/iframe><\/div>\n\n\n\n<p>More content will roll out across Dodge social media channels from April through the end of summer in August, including \u201cHorsepower from Home,\u201d featuring some of Dodge\/\/SRT\u2019s lead exterior and interior designers and engineers live from their home garages. From what\u2019s under the hood to how it sounds behind the wheel, these Dodge experts will give intimate, yet informal tours of what\u2019s in their garage. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Dodge brand\u2019s&nbsp;#TheMuscleBehindUs&nbsp;social campaign is giving the Brotherhood of Muscle the opportunity to recognize those who serve as first responders and other essential workers on the frontlines of the pandemic crisis. The social campaign encourages members of the Brotherhood of Muscle to submit stories and photos of their heroes whose work is essential to keep their communities safe, using #TheMuscleBehindUs hashtag. The new 30-second videos &#8220;Strength&#8221; and &#8220;Horsepower,&#8221; recognizing these essential workers, including paramedics, police, firefighters, doctors, nurses, grocery workers, utility workers and freight drivers, can be viewed now on [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":37343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2627],"tags":[],"class_list":["post-37339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room"],"acf":[],"custom_fields":{"post_thumbnail_image":"https:\/\/test.api.dodgegarage.com\/news\/wp-content\/uploads\/2020\/04\/strengthcommercialfeature-1.png","icon_selection":"article","external_link":"","featured_article":[],"upload_background_image":"","social_image":false},"_links":{"self":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/37339"}],"collection":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/comments?post=37339"}],"version-history":[{"count":5,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/37339\/revisions"}],"predecessor-version":[{"id":37345,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/37339\/revisions\/37345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media\/37343"}],"wp:attachment":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media?parent=37339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/categories?post=37339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/tags?post=37339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}