{"id":44099,"date":"2020-10-02T10:19:06","date_gmt":"2020-10-02T14:19:06","guid":{"rendered":"http:\/\/www.dodgegarage.com\/news-api\/?p=44099"},"modified":"2024-03-25T11:22:15","modified_gmt":"2024-03-25T15:22:15","slug":"dodge-brand-sony-pictures-consumer-products-and-2006-talladega-nights-the-ballad-of-ricky-bobby-launch-family-motto-video","status":"publish","type":"post","link":"https:\/\/test.api.dodgegarage.com\/news\/video\/2020\/10\/dodge-brand-sony-pictures-consumer-products-and-2006-talladega-nights-the-ballad-of-ricky-bobby-launch-family-motto-video.html","title":{"rendered":"Dodge Brand, Sony Pictures Consumer Products and 2006 &#8216;Talladega Nights: The Ballad of Ricky Bobby&#8217; Launch &#8216;Family Motto&#8217; Video"},"content":{"rendered":"\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe title=\"Family Motto\" class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/Bcsxq4fJnfc\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\">&gt;<\/iframe><\/div>\n\n\n\n<p>Dodge brand today launched the 60-second \u201cFamily Motto\u201d video across its social media channels. The spot, which celebrates the brand\u2019s historic, recent, first-place finishes in both the&nbsp;J.D. Power APEAL Study&nbsp;(mass market) and&nbsp;J.D. Power Initial Quality Study&nbsp;(IQS), stars Gary Cole reprising his role as Reese Bobby and the iconic line, \u201cif you ain\u2019t first, you\u2019re last,\u201d from the 2006 Sony Pictures film \u201cTalladega Nights: The Ballad of Ricky Bobby.\u201d<\/p>\n\n\n\n<p>The music track featured in the 60-second video is &#8220;Shot in the Dark,&#8221; the first new AC\/DC song that the band has released together in six years (AC\/DC\u2019s song \u201cT.N.T.\u201d was featured in \u201cTalladega Nights: The Ballad of Ricky Bobby\u201d). <a rel=\"noreferrer noopener\" aria-label=\"Click here for more on AC\/DC. (opens in a new tab)\" href=\"https:\/\/pwrup.acdc.com\/\" target=\"_blank\">Click here for more on AC\/DC.<\/a> <\/p>\n\n\n\n<p>The spot opens circa 1981 in Talladega County with Reese Bobby, in a new 2021 Dodge Durango SRT<sup>\u00ae<\/sup> Hellcat, on a walkie talkie imploring his young son Ricky Bobby, who appears to be driving a 2020 Dodge Challenger SRT Super Stock and who yells, \u201cI wanna go fast,\u201d to pull the vehicle over. During the chase, Ricky Bobby calls out to his best friend Cal Naughton Jr., who appears to pull up next to Ricky in a 2021 Dodge Charger SRT Hellcat Redeye and who proudly proclaims, \u201cI had Mountain Dew for breakfast,\u201d to help him outrun his father by using the infamous Shake \u2018n Bake maneuver (with a twist!), leaving his father proud and asking his son to remember the family motto, \u201cif you ain\u2019t first, you\u2019re last.\u201d<\/p>\n\n\n\n<p>\u201cIn our 60-second film, we needed to stay 100 percent true to the spirit of the original film, while simultaneously communicating the Dodge brand\u2019s record of \u2018firsts\u2019 as ranked by our owners,\u201d said Olivier Francois, Chief Marketing Officer. \u201cMaintaining brand authenticity extended beyond Sony Pictures, including our music alliance with Columbia Records and AC\/DC, in addition to Gary Cole reprising his role as Reese Bobby, and having the original movie&#8217;s cinematographer, Oliver Wood, involved with this project. Together, we were able to accomplish this epic creative endeavor celebrating the Dodge brand&#8217;s first-place wins, which could almost be envisioned as a deleted scene from the original movie.\u201d<\/p>\n\n\n\n<p>Midway through the chase, the action stops and Ricky Bobby says to the camera, \u201cOk, our lawyers just want you to know that this isn\u2019t real,\u201d to which 10-year-old Cal Naughton Jr. says, \u201cmy stunt driver is a 45-year-old man!\u201d<\/p>\n\n\n\n<p>&#8220;Dodge is honored to be the first domestic brand to rank No. 1 in not only the J.D. Power Initial Quality Study, but also the J.D. Power Consumer APEAL Study (mass market) in the same year,&#8221; said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars \u2013 Dodge, SRT, Chrysler and FIAT, FCA \u2013 North America. \u201cAnd Dodge is launching three 700-plus-horsepower muscle cars this year with the new Challenger SRT Super Stock, Durango SRT Hellcat and Charger SRT Hellcat Redeye, proving that we firmly believe our new &#8216;Family Motto,&#8217; &#8216;if you ain\u2019t first, you&#8217;re last.'&#8221;<\/p>\n\n\n\n<p>The video features the&nbsp;<a href=\"https:\/\/www.dodge.com\/dodge-muscle.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"2021 Dodge Charger SRT Hellcat Redeye (opens in a new tab)\">2021 Dodge Charger SRT Hellcat Redeye<\/a>&nbsp;(most powerful and fastest mass-produced sedan in the world), the&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"2020 Dodge Challenger SRT Super Stock (opens in a new tab)\" href=\"https:\/\/www.dodge.com\/dodge-muscle.html\" target=\"_blank\">2020 Dodge Challenger SRT Super Stock<\/a>&nbsp;(world&#8217;s quickest and most powerful muscle car) and the&nbsp;<a rel=\"noreferrer noopener\" aria-label=\"2021 Dodge Durango SRT Hellcat (opens in a new tab)\" href=\"https:\/\/www.dodge.com\/dodge-muscle.html\" target=\"_blank\">2021 Dodge Durango SRT Hellcat<\/a>&nbsp;(most powerful SUV ever). Together, these vehicles comprise Dodge, the automotive industry&#8217;s most powerful brand.<\/p>\n\n\n\n<p>The Dodge brand\u2019s \u201cFamily Motto\u201d was created in partnership with GSD&amp;M. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>&gt; Dodge brand today launched the 60-second \u201cFamily Motto\u201d video across its social media channels. The spot, which celebrates the brand\u2019s historic, recent, first-place finishes in both the&nbsp;J.D. Power APEAL Study&nbsp;(mass market) and&nbsp;J.D. Power Initial Quality Study&nbsp;(IQS), stars Gary Cole reprising his role as Reese Bobby and the iconic line, \u201cif you ain\u2019t first, you\u2019re last,\u201d from the 2006 Sony Pictures film \u201cTalladega Nights: The Ballad of Ricky Bobby.\u201d The music track featured in the 60-second video is &#8220;Shot in the Dark,&#8221; the first new AC\/DC song that the band [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":44102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2627,1921],"tags":[526,519,737],"class_list":["post-44099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room","category-video","tag-challenger","tag-charger","tag-durango"],"acf":[],"custom_fields":{"post_thumbnail_image":"https:\/\/test.api.dodgegarage.com\/news\/wp-content\/uploads\/2020\/10\/ifyouaintfirstfeature.png","icon_selection":"article","external_link":"","featured_article":[],"upload_background_image":""},"_links":{"self":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/44099"}],"collection":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/comments?post=44099"}],"version-history":[{"count":11,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/44099\/revisions"}],"predecessor-version":[{"id":44148,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/44099\/revisions\/44148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media\/44102"}],"wp:attachment":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media?parent=44099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/categories?post=44099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/tags?post=44099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}