{"id":51890,"date":"2021-06-14T15:00:18","date_gmt":"2021-06-14T19:00:18","guid":{"rendered":"http:\/\/www.dodgegarage.com\/news-api\/?p=51890"},"modified":"2024-03-25T11:21:12","modified_gmt":"2024-03-25T15:21:12","slug":"dodge-partners-with-universal-pictures-on-f9-the-ninth-installment-of-the-fast-furious-franchise-opening-nationwide-on-june-25","status":"publish","type":"post","link":"https:\/\/test.api.dodgegarage.com\/news\/video\/2021\/06\/dodge-partners-with-universal-pictures-on-f9-the-ninth-installment-of-the-fast-furious-franchise-opening-nationwide-on-june-25.html","title":{"rendered":"Dodge Partners With Universal Pictures on \u2018F9,\u2019 the Ninth Installment of \u2018The Fast &#038; Furious\u2019 Franchise, Opening Nationwide on June 25"},"content":{"rendered":"\n<p>Dodge, which has been a part of Universal Pictures\u2019 groundbreaking, blockbuster \u201cFast &amp; Furious\u201d franchise since its inception, announced today its promotional partnership with Universal Pictures for \u201cF9,\u201d which arrives in U.S. theaters June 25. In support of the film\u2019s release, Dodge is launching a multi-tier marketing campaign, \u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/dMI_JcGF_uU\" target=\"_blank\">Superpower<\/a>,\u201d which includes television, social and digital media extensions and in-theater placements.<\/p>\n\n\n\n<p>The co-branded campaign promotes the blockbuster \u201cFast\u201d franchise, which has earned more than $5 billion worldwide, and Dodge\/\/SRT<sup>\u00ae<\/sup>, the world&#8217;s fastest and most powerful muscle cars. The Dodge Charger SRT Hellcat Widebody is featured in \u201cF9,\u201d in addition to Dom Toretto&#8217;s vintage 1960 classic Dodge Charger. The 60-second \u201cSuperpower\u201d video launches today, June 11, across the Dodge brand\u2019s social media channels. A 30-second version of the \u201cSuperpower\u201d spot will run across television.<\/p>\n\n\n\n<p>\u201cDodge vehicles have played a pivotal role in the \u2018Fast\u2019 saga, helping to fuel this incredible franchise for nearly two decades,\u201d said Olivier Francois, Global Chief Marketing Officer, Stellantis. \u201cSince the beginning, Universal Pictures has shown its commitment to our partnership by creating stories where some of the world\u2019s most iconic and significant performance vehicles become beloved characters and an important part of the \u2018Fast\u2019 family.\u201d<\/p>\n\n\n\n<p>\u201c\u2019Fast &amp; Furious\u2019 heroes don\u2019t wear capes, they drive muscle cars,\u201d said Tim Kuniskis, Dodge Brand Chief Executive Officer \u2013 Stellantis. \u201cWith Dodge, horsepower is our superpower, and Dodge and the Brotherhood of Muscle have become central characters in the enduring \u2018Fast &amp; Furious\u2019 family, racing high-octane joy to generations of performance enthusiasts and cementing America\u2019s muscle car brand as a key component of this iconic film franchise.\u201d<\/p>\n\n\n\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe title=\"Dodge Partners With Universal Pictures on \u2018F9,\u2019 the Ninth Installment of \u2018The Fast &amp; Furious\u2019 Franchise, Opening Nationwide on June 25\" class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/dMI_JcGF_uU\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\">&gt;<\/iframe><\/div>\n\n\n\n<p>Cars, movies and music come together again as part of the summer multimedia campaign, with the Dodge brand and Atlantic Records combining efforts in support of \u201cF9.\u201d The official music video for the new track \u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=0tQDja1Z944\" target=\"_blank\">I Won<\/a>\u201d (featuring Ty Dolla $ign, Jack Harlow &amp; 24kGoldn), included in \u201cF9,\u201d features Dodge vehicles, including the 2021 Dodge Charger SRT Hellcat Redeye Widebody and the 2021 Dodge Challenger SRT Super Stock.<\/p>\n\n\n\n<p>Dodge vehicles&nbsp;featured in the 60-second \u201cSuperpower\u201d video include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dodge Charger SRT Hellcat Redeye Widebody (White Knuckle with Satin Black graphics)<\/li><li>Dodge Charger Scat Pack Widebody (Indigo with Satin Black graphics)<\/li><li>Dodge Challenger SRT Hellcat Redeye Widebody (TorRed)<\/li><li>Dodge Challenger SRT Hellcat Widebody (Octane Red with Satin Black graphics)<\/li><li>Dodge Challenger R\/T Scat Pack Shaker Widebody (Smoke Show with Bumblebee graphics)<\/li><li>Dodge Durango SRT Hellcat (DB Black with Redline Black dual stripes)<\/li><li>Dodge Durango R\/T Blacktop RWD (Reactor Blue)<\/li><\/ul>\n\n\n\n<p>The campaign was created in partnership with Universal Pictures and GSD&amp;M.<br><br><strong>F9<\/strong><br>\u201cF9\u201d is the ninth chapter in the \u201cFast &amp; Furious\u201d saga, which has endured for two decades and has earned more than $5 billion around the world.&nbsp;<br>Vin Diesel\u2019s Dom Toretto is leading a quiet life off the grid with Letty and his son, little Brian, but they know that danger always lurks just over their peaceful horizon. This time, that threat will force Dom to confront the sins of his past if he\u2019s going to save those he loves most. His crew joins together to stop a world-shattering plot led by the most skilled assassin and high-performance driver they\u2019ve ever encountered: a man who also happens to be Dom\u2019s forsaken brother, Jakob (John Cena, the upcoming \u201cThe Suicide Squad\u201d).<\/p>\n\n\n\n<p>\u201cF9\u201d sees the return of Justin Lin as director, who helmed the third, fourth, fifth and sixth chapters of the series when it transformed into a global blockbuster. The action hurtles around the globe\u2014from London to Tokyo, from Central America to Edinburgh, and from a secret bunker in Azerbaijan to the teeming streets of Tbilisi. Along the way, old friends will be resurrected, old foes will return, history will be rewritten, and the true meaning of family will be tested like never before.&nbsp;<\/p>\n\n\n\n<p>The film stars returning cast members Michelle Rodriguez, Tyrese Gibson, Chris \u201cLudacris\u201d Bridges, Nathalie Emmanuel, Jordana Brewster and Sung Kang, with Oscar\u00ae winner Helen Mirren, with Kurt Russell and Oscar\u00ae winner Charlize Theron. \u201cF9\u201d also features Grammy-winning superstar Cardi B as new franchise character Leysa, a woman with a connection to Dom\u2019s past, and a cameo by Reggaeton sensation Ozuna.&nbsp;<br>\u201cF9\u201d is produced by Neal H. Moritz p.g.a., Vin Diesel p.g.a., Justin Lin p.g.a., Jeff Kirschenbaum p.g.a., Joe Roth, Clayton Townsend p.g.a., and Samantha Vincent. Universal Pictures presents an Original Film\/One Race Films\/Perfect Storm production in association with Roth\/Kirschenbaum Films, a Justin Lin film.&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.thefastsaga.com\/\" target=\"_blank\">www.thefastsaga.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dodge, which has been a part of Universal Pictures\u2019 groundbreaking, blockbuster \u201cFast &amp; Furious\u201d franchise since its inception, announced today its promotional partnership with Universal Pictures for \u201cF9,\u201d which arrives in U.S. theaters June 25. In support of the film\u2019s release, Dodge is launching a multi-tier marketing campaign, \u201cSuperpower,\u201d which includes television, social and digital media extensions and in-theater placements. The co-branded campaign promotes the blockbuster \u201cFast\u201d franchise, which has earned more than $5 billion worldwide, and Dodge\/\/SRT\u00ae, the world&#8217;s fastest and most powerful muscle cars. The Dodge Charger SRT [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":51895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2627,1921],"tags":[526,519,737],"class_list":["post-51890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room","category-video","tag-challenger","tag-charger","tag-durango"],"acf":[],"custom_fields":{"post_thumbnail_image":"https:\/\/test.api.dodgegarage.com\/news\/wp-content\/uploads\/2021\/06\/F9PressRelease_Feature.jpg","icon_selection":"article","external_link":"","featured_article":[],"upload_background_image":""},"_links":{"self":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/51890"}],"collection":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/comments?post=51890"}],"version-history":[{"count":5,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/51890\/revisions"}],"predecessor-version":[{"id":51898,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/51890\/revisions\/51898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media\/51895"}],"wp:attachment":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media?parent=51890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/categories?post=51890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/tags?post=51890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}