{"id":58908,"date":"2022-01-18T15:01:19","date_gmt":"2022-01-18T20:01:19","guid":{"rendered":"http:\/\/www.dodgegarage.com\/news-api\/?p=58908"},"modified":"2024-03-25T11:20:45","modified_gmt":"2024-03-25T15:20:45","slug":"dodge-updates-two-year-never-lift-roadmap-announces-launch-dates-for-direct-connection-dodge-power-brokers-chief-donut-maker-programs","status":"publish","type":"post","link":"https:\/\/test.api.dodgegarage.com\/news\/press-room\/2022\/01\/dodge-updates-two-year-never-lift-roadmap-announces-launch-dates-for-direct-connection-dodge-power-brokers-chief-donut-maker-programs.html","title":{"rendered":"Dodge Updates Two-year \u2018Never Lift\u2019 Roadmap, Announces Launch Dates for Direct Connection, Dodge Power Brokers, Chief Donut Maker Programs"},"content":{"rendered":"\n

Dodge\nis keeping the pedal down on the brand\u2019s two-year “Never\nLift” roadmap to its performance future, announcing official \u201copen for\nbusiness\u201d dates for the new Direct Connection and Dodge Power Brokers programs,\nthe kick off of the Chief Donut Maker Dodge brand ambassador \u201cjob search\u201d and\nthe date winners of the eight-week, 25-car Operation 25\/\/8 giveaway will\nbe revealed.<\/p>\n\n\n\n

In addition, the sixth \u201cgarage door\u201d of the Dodge Never Lift campaign was revealed last week with the announcement that Dodge will team up with Tony Stewart Racing (TSR) and serve as primary sponsor for Top Fuel driver Leah Pruett and three-time Funny Car World Champion Matt Hagan in TSR\u2019s inaugural 2022 National Hot Rod Association (NHRA) Camping World Drag Racing Series campaign.<\/p>\n\n\n\n

The 24 Months of Muscle calendar can be viewed at Dodgegarage.com\/never-lift<\/a>.<\/p>\n\n\n\n

“It\u2019s a new year, and Dodge isn\u2019t letting up one bit,\u201d said Tim Kuniskis, Dodge Brand Chief Executive Officer \u2013 Stellantis. “The Direct Connection Tech Line has been blowing up with questions on Stage Kit compatibility and timing, so we have attached a grid to help answer many of those questions. There is much more to come from the Never Lift plan \u2014 keep following along at DodgeGarage.com<\/a>.”<\/p>\n\n\n\n

Dodge\nPower Brokers<\/strong><\/h1>\n\n\n\n

The new Dodge Power Brokers dealer network, the\nexclusive source for all new Direct Connection performance parts, will\nofficially open on March 9, 2022<\/strong>.\nDodge Power Brokers dealers will be equipped with staff trained to deliver a\nperformance-focused customer service experience. Certified Dodge Power Brokers\ndealership staff will meet set standards of comprehensive knowledge and\nexpertise in areas including Dodge vehicle features and high-performance parts\nand installation. Dodge Power Brokers dealer training is\ncurrently under way, with a full list of certified Dodge Power Brokers dealers\nscheduled to be announced March 9.<\/p>\n\n\n\n

Direct\nConnection<\/strong><\/h1>\n\n\n\n

Direct Connection factory-backed performance products will also be available for online purchase starting on March 9, 2022<\/strong>, via a new Direct Connection eStore. Enthusiasts will also be able to purchase a print version of the new Direct Connection performance parts catalog. The Direct Connection portfolio will encompass 200-plus parts, including new stage kits and performance products for the Dodge Challenger and new race-ready kits for the Dodge Challenger Mopar\u00ae<\/sub> Drag Pak.<\/p>\n\n\n\n

\"\"<\/a>
Click image to download<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

Chief Donut Maker<\/strong><\/strong><\/h1>\n\n\n\n

It\u2019s time for passionate Dodge fans to freshen up their r\u00e9sum\u00e9s. <\/strong>Dodge will announce on January 20, 2022, <\/strong>complete details on how enthusiasts can \u201capply\u201d for the role of Dodge \u201cChief Donut Maker.\u201d Perks of the one-of-a-kind brand ambassador position include a $150,000 salary, Dodge wardrobe, Chief Donut Maker business cards and the choice of a high-performance Dodge vehicle for use as a \u201ccompany car.\u201d<\/p>\n\n\n\n

Operation 25\/\/8<\/strong><\/h1>\n\n\n\n

Dodge will announce by January 31 the 25 lucky winners of Operation 25\/\/8 \u2014 a massive eight-week, 25-car giveaway. The giveaway enlisted a team of 25 ambassadors from automotive, music, sports, fashion, media entities and companies to each give away a new Dodge dream car during the last eight weeks of 2021. <\/strong>Ambassadors included Amazon, Jay Leno, Travis Barker, Imaray Ulloa, Richard Rawlings, SuperCar Blondie and Bill Goldberg. <\/p>\n","protected":false},"excerpt":{"rendered":"

Dodge is keeping the pedal down on the brand\u2019s two-year “Never Lift” roadmap to its performance future, announcing official \u201copen for business\u201d dates for the new Direct Connection and Dodge Power Brokers programs, the kick off of the Chief Donut Maker Dodge brand ambassador \u201cjob search\u201d and the date winners of the eight-week, 25-car Operation 25\/\/8 giveaway will be revealed. In addition, the sixth \u201cgarage door\u201d of the Dodge Never Lift campaign was revealed last week with the announcement that Dodge will team up with Tony Stewart Racing (TSR) and serve […]<\/p>\n","protected":false},"author":27,"featured_media":58914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2627],"tags":[2984,2986],"class_list":["post-58908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room","tag-direct-connection","tag-never-lift"],"acf":[],"custom_fields":{"post_thumbnail_image":"https:\/\/test.api.dodgegarage.com\/news\/wp-content\/uploads\/2022\/01\/DC021_014DG.jpg","icon_selection":"article","external_link":"","featured_article":[],"upload_background_image":""},"_links":{"self":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/58908"}],"collection":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/comments?post=58908"}],"version-history":[{"count":12,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/58908\/revisions"}],"predecessor-version":[{"id":58929,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/58908\/revisions\/58929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media\/58914"}],"wp:attachment":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media?parent=58908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/categories?post=58908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/tags?post=58908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}