{"id":60078,"date":"2022-03-11T10:00:44","date_gmt":"2022-03-11T15:00:44","guid":{"rendered":"http:\/\/www.dodgegarage.com\/news-api\/?p=60078"},"modified":"2024-03-25T11:20:41","modified_gmt":"2024-03-25T15:20:41","slug":"pages-from-the-past-dodge-sets-the-pace","status":"publish","type":"post","link":"https:\/\/test.api.dodgegarage.com\/news\/heritage\/2022\/03\/pages-from-the-past-dodge-sets-the-pace.html","title":{"rendered":"Pages From The Past: Dodge Sets The Pace"},"content":{"rendered":"\n

This month\u2019s DodgeGarage<\/em><\/strong> Pages from the Past<\/em> reminds us of the fifth time a Chrysler Corporation vehicle paced America\u2019s greatest race: the legendary Indy 500. The year was 1954 and a bright yellow Dodge Royal two-door convertible did the job. But before we examine the magazine ad and the car\u2019s history, let\u2019s explore Chrysler\u2019s ill-fated effort to make its HEMI\u00ae<\/sup> engine family an Indy 500 contender.<\/p>\n\n\n\n

The Chrysler HEMI engine’s near brush with Indy success came as the result of the American Automobile Association (AAA) Contest Board\u2019s late 1951 decision to allow Detroit-built \u201cstock block\u201d V8s a chance to show their stuff next to the long-dominating Offenhauser four-cylinder race engines that held a lock on Indy 500 victory since 1946. If you didn\u2019t know, the AAA Contest Board \u2013 sort of like what the NFL and NBA are to football and basketball – was the governing body responsible for making and enforcing Indy 500 rules. The AAA Contest Board wielded exceptional power.<\/p>\n\n\n\n

Hoping to reduce the cost of racing (where have we all heard that one before?) and encourage lucrative sponsorship campaigns from the deep pockets of auto manufacturers, the AAA decision-makers decided to allow Detroit\u2019s new crop of post-WWII overhead valve (OHV) V8s a chance to race against the highly developed dual-overhead cam (DOHC), 270-cubic-inch Offy four-cylinder. It was like sending a high school wrestling champ into the ring against Bill Goldberg. But again, the cost of a single Offy was a bank breaker to all but the most well-funded race teams, so maybe allowing cheaper V8s might encourage more contestants.<\/p>\n\n\n\n

To give the production-based Detroit V8s an advantage, the AAA Contest Board initially said it would allow them an extra liter (about 65 cubic inches) of piston displacement. So while the established Offy four bangers measured 270 cubic inches, the Detroit V8s could run at up to 335 cubic inches. Initially, Studebaker and Chrysler took the bait and began development programs for their regular production line V8 engines.<\/p>\n\n\n\n

Studebaker went all out with a variant of its brand-new OHV V8 – but fitted with exotic prototype DOHC cylinder heads designed by racer Willie Utzman that mimicked the Offy\u2019s design. Chrysler, having just unleashed the aircraft-inspired hemispherical combustion chamber onto the automotive landscape in 1951, left well enough alone \u2013 but added Hilborn mechanical fuel injection to the Firepower HEMI engine.<\/p>\n\n\n\n

During this 1952 Indy HEMI engine development program (known internally as the A311), Chrysler learned that by adjusting the length of the port inlet tubes and the shapes of their entries, a form of mild supercharging was obtained. Thus began Chrysler\u2019s interest in “ram tuning”, which later yielded legends like the 1960 \u2013 1964 long-ram, 1962 \u2013 1964 Max Wedge and 1964 \u2013 1968 Race HEMI cross ram tuned induction tracts, not to mention the first time a \u201cforest of Hilborn ram tubes\u201d sprouted up from the valley between a HEMI engine\u2019s broad rocker covers.<\/p>\n\n\n\n

Though Studebaker\u2019s effort was plagued by crankshaft\nfailures, Chrysler\u2019s A311 Firepower HEMI engine \u2013 fully developed in-house by\nChrysler engineers with aid from California fuel injection pioneer Stuart\nHilborn \u2013 was a smashing success. With the stock 331 cubic inches, test engines\ndeveloped over 400 horsepower on alcohol at a mellow 5,200 rpm. Chrysler\u2019s\ndynamometer rooms were kept busy and the new Indy HEMI engine was verified as\nbeing fully reliable for one hundred\nhours <\/em>in simulated race conditions. This performance level was fully\ncompetitive with the best Offy engines of the day.<\/p>\n\n\n\n

To prove the point, Chrysler installed a fresh Hilborn injected Indy 331 HEMI engine in a Kurtis roadster driven by racer Joe Sostillo then invited the AAA Contest Board to witness the demonstration on the Indy Speedway during the 1952 off-season. Sostillo lapped the Speedway at 137 mph (averaging 134.35 mph for 500 miles with pit stops for fuel and tires calculated into the figure). It was good. It was too good.<\/p>\n\n\n\n

In the first of many instances of \u201cIf You Can\u2019t Beat \u2018Em, Outlaw \u2018Em\u201d, the AAA Contest Board knew the HEMI engine-equipped Kurtis test car was fully capable of upsetting the long established Offenhauser domination of Indy (known as The Offy Grip). Naturally, this could render millions of dollars worth of existing race equipment obsolete. So to \u201clevel the playing field\u201d, they quickly withdrew the one-liter displacement \u201cgift\u201d for Detroit V8 entries. Suddenly, Detroit V8s had to displace the same 270 inches as the existing Offy fours. This dropped the Indy HEMI engine from 331 to the same 270 cubes as the Offy.<\/p>\n\n\n\n

Chrysler hurried back to the drawing board and built several reduced-stroke Firepower HEMI engines with 270 cubic inches but discovered that the 61-cube reduction cut power to 350. Regardless, for the 1953 Indy 500, Chrysler supplied ten of these 270-cube mini-HEMI engines to the Wolcott and Belanger race teams with high hopes for success.<\/p>\n\n\n\n

Unfortunately, during qualifying sessions for the big Indy 500 event, the smaller 270-cube displacement reduced torque output and the Offy powered competition consistently pulled ahead when exiting Indy\u2019s banked corners. The Chrysler HEMI engine race teams failed to qualify and retired before the green flag waved.<\/p>\n\n\n\n

But even though Chrysler pulled out of the Indy 500 action after 1953, Dodge saw fit to accept the AAA\u2019s invitation to serve as the Pace Car for the 1954 race season. The year 1954 was also Dodge Division\u2019s 40th<\/sup> anniversary so the extra attention was appreciated despite the AAA\u2019s cruelty in recent years. Chrysler Corporation\u2019s HEMI engine message was still valid since Dodge adopted the mighty \u201cdome head\u201d Red Ram V8 for the 1953 model year, following the 1952 DeSoto Firedome and 1951 Chrysler Firepower (Plymouth wouldn\u2019t get a HEMI variant until 1964 \u2026 but that\u2019s another story).<\/p>\n\n\n\n

The 1953 241-cubic-inch Dodge Red Ram was smaller than the 276-cubic-inch DeSoto and 331-cubic-inch Chrysler (and shared virtually zero parts) but the magic of its over-sized, laterally opposed valves and free-breathing intake and exhaust ports gave it the same HEMI engine advantage as its larger cousins. The result was 150 horsepower, a full 47 horsepower more than the antiquated 230-cubic-inch flathead six’s 103 horsepower of the same year.<\/p>\n\n\n\n

The 241-cube Red Ram HEMI engine remained at 150 horsepower for 1954 with the exception of the Indy Pace Cars. In its first-ever use of a four-barrel carburetor, each of the 701 Pace Car replicas \u2013 dubbed the Royal 500 model in honor of the race distance \u2013 got an aluminum single four-barrel intake manifold as part of the $201 \u201cRoyal 500\u201d package, which also included dual exhaust, special black and yellow two-tone paint and interior effects, an externally mounted \u201cContinental-style\u201d spare tire and gorgeous Kelsey Hayes chromed wire spoke rims mounting 7.10-15 wide whitewall tires.<\/p>\n\n\n\n

The aluminum four-barrel intake manifold has an – ironic<\/em> origin. Since Chrysler Corporation\u2019s cast iron foundry suppliers didn\u2019t have an available four-barrel intake manifold ready until 1955, every one of the 701 Royal 500 intake manifolds came from \u2026 Offenhauser; the same name attached to the Offy engine dynasty that snubbed Chrysler\u2019s 1952 \u2013 1953 HEMI engine program. But don\u2019t make the mistake of assuming Offenhauser was simultaneously in the business of making Indy 500 race engines and HEMI engine speed parts.<\/p>\n\n\n\n

The four-cylinder Offy 270 race engine was an outgrowth of a DOHC, four-cylinder racing engine originally designed in 1930 by partners Harry Miller and Fred H. Offenhauser in California. By 1933, this business was bankrupt but the assets and key employees (mainly design genius Leo Goossen) lived on and grew from strength to strength producing some of the winningest race engines of all time.<\/p>\n\n\n\n

But this is not the same Offenhauser as the outfit that supplied manifolds to Dodge in 1954. That company was founded in 1946 by the nephew <\/em>of Fred H. Offenhauser, who was named Fred C. Offenhauser. This newer Offenhauser was rooted in making speed equipment for engines of many makes and was (and continues to be) known as Offenhauser Sales Corporation. So the two Offenhauser shops were related – but not the same thing. One was the maker of exotic racing engines, the other a maker of bolt-on speed equipment for hot rodders \u2013 and Dodge Division of Chrysler Corporation. Fifteen years later, another California speed merchant \u2013 Edelbrock \u2013 would supply Six Pack manifolds for use on 1969 \u2013 1970 440 and 1970 340 Dodge and Plymouth triple-carb muscle engines.<\/p>\n\n\n\n

Getting back to this classic magazine ad for the then-new 1954 Royal 500, the driver depicted is Dodge Division then-President William C. Newberg (the modern-day equivalent is Tim Kuniskis, the hero auto exec who revived Dodge with the Brotherhood of Muscle and the successful emphasis on all things hemispherical) and race legend Wilbur Shaw who at the time (1954) owned the Indy 500 Speedway race complex. Newberg drove the Royal 500 Pace Car (also known as the \u201cpacesetter\u201d) on race day, May 31, 1954. Ironically, Shaw would be killed in an airplane crash on October 30, 1954, the day before his 52nd<\/sup> birthday. And in another twist of Indy 500 trivia, the very first Chrysler-supplied Indy Pace Car (a 1926 Imperial Model 80) was driven by a well-established race driver by the name of \u2026 Louis Chevrolet! Louis and his brothers, Gaston and Arthur, were all involved in the automotive industry, including being on the ground floor for the creation of a certain car maker that bears the family name to this day.<\/p>\n\n\n\n

Dodge built 150,930 passenger cars in 1954, of which just about 2,500 were sleek convertibles. Of them, just 701 were Royal 500 Indy Pacesetters like the one featured in this Page from the Past<\/i>. To add some context, we\u2019ve included some pictures of an exciting Junkyard Crawl discovery at Wildcat Auto Wrecking from January 2018. Feast your eyes.<\/p>\n\n\n\n

\"Vintage
Fully understanding the power of mass media, Dodge invested heavily in sponsoring weekly TV and radio shows such as Danny Thomas\u2019 \u201cMake Room for Daddy\u201d sitcom (one of the first to use the three-camera method) and Bert Parks\u2019 \u201cBreak the Bank\u201d audience quiz show on ABC-TV and singing cowboy Roy Rogers\u2019 half-hour radio broadcast on NBC.<\/figcaption><\/figure><\/div>\n\n\n\n
\"Vintage
Still wearing its two-tone Pace Car Yellow and Jewell Black paint scheme, this Royal 500 once helped light the fuse on Dodge\u2019s performance image. The chromed horizontal hood ornament was new for \u201954 and fed cool, dense outside air to the engine bay. Dodge\u2019s first Air Catcher!<\/figcaption><\/figure><\/div>\n\n\n\n
\"Engine
Here it is, Dodge\u2019s first-ever V8 with a four-barrel and dual exhaust. Not offered on any other Dodge model in 1954, the engine breathing enhancements bumped output from 150 to about 180 horsepower versus the two-barrel and single exhaust used on all other Red Ram HEMI engines in 1954. 1955 brought the normalization of four-barrel carburetors, albeit mounted atop hefty cast iron manifolds.<\/figcaption><\/figure><\/div>\n\n\n\n
\"Intake
The extremely rare aluminum intake manifold and early Carter four-barrel carburetor mark Dodge\u2019s entry into the performance car marketplace. Never again would a regular production Dodge V8 wear an aluminum single four-barrel intake manifold. Though later top-tier long ram, cross ram and (most) Six Pack manifolds would be aluminum, base-level single four-barrel manifolds would be made of cast iron. Even the mighty 1955 Chrysler C300 tandem dual quad manifold was rendered in cast iron<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

This month\u2019s DodgeGarage Pages from the Past reminds us of the fifth time a Chrysler Corporation vehicle paced America\u2019s greatest race: the legendary Indy 500. The year was 1954 and a bright yellow Dodge Royal two-door convertible did the job. But before we examine the magazine ad and the car\u2019s history, let\u2019s explore Chrysler\u2019s ill-fated effort to make its HEMI\u00ae engine family an Indy 500 contender. The Chrysler HEMI engine’s near brush with Indy success came as the result of the American Automobile Association (AAA) Contest Board\u2019s late 1951 decision […]<\/p>\n","protected":false},"author":30,"featured_media":60080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2622],"tags":[],"class_list":["post-60078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heritage"],"acf":[],"custom_fields":{"post_thumbnail_image":"https:\/\/test.api.dodgegarage.com\/news\/wp-content\/uploads\/2022\/03\/PaceCar_Feature.jpg","icon_selection":"article","external_link":"","featured_article":[],"upload_background_image":""},"_links":{"self":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/60078"}],"collection":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/comments?post=60078"}],"version-history":[{"count":5,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/60078\/revisions"}],"predecessor-version":[{"id":60184,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/posts\/60078\/revisions\/60184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media\/60080"}],"wp:attachment":[{"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/media?parent=60078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/categories?post=60078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.api.dodgegarage.com\/news\/wp-json\/wp\/v2\/tags?post=60078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}