{"id":65957,"date":"2022-10-27T08:09:00","date_gmt":"2022-10-27T12:09:00","guid":{"rendered":"http:\/\/www.dodgegarage.com\/news-api\/?p=65957"},"modified":"2024-03-25T11:20:15","modified_gmt":"2024-03-25T15:20:15","slug":"a-look-at-the-history-of-mopar-branded-dodge-vehicles-part-ii","status":"publish","type":"post","link":"https:\/\/test.api.dodgegarage.com\/news\/showcase\/2022\/10\/a-look-at-the-history-of-mopar-branded-dodge-vehicles-part-ii.html","title":{"rendered":"A Look at the History of Mopar®<\/sub> Branded Dodge Vehicles: Part II"},"content":{"rendered":"\n

In part one, we visited the \u201910 Mopar\u00ae<\/sub> Dodge Challenger, \u201911 Mopar Dodge Charger and the \u201913 Mopar Dodge Dart. Today, we visit the \u201914 Mopar Dodge Challenger, \u201915 Mopar Dodge Charger and \u201917 Mopar Dodge Challenger.<\/p>\n\n\n\n

Mopar <\/strong>\u201914 Challenger<\/strong><\/h1>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

The 2014 model year marked the end of that generation of the Challenger, as the muscular coupe would be refreshed inside and out for 2015, so Mopar planned a special, extra-limited-edition send-off model. The Mopar \u201914 Challenger was limited to just 100 units \u2013 with 52 ordered in Pitch Black and 48 ordered in Bright White, all with the Shaker hood \u2013 and they sold out on the first day that they were available for ordering.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cThe very high demand for the Mopar \u201914 Challenger spotlights the success of our limited-edition, Mopar-modified vehicles, and also clearly demonstrates the passion our customers have for personalizing their rides,\u201d said Pietro Gorlier, then-President and CEO of Mopar, the former Chrysler Group\u2019s service, parts and customer-care brand. \u201cWhether during or after the ordering process, Mopar is there to help put a personal touch on customers\u2019 rides.\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

As mentioned above, the Mopar \u201914 Challenger is based on the R\/T with the Shaker hood package and was offered in either Pitch Black or Bright White. A Mopar Blue stripe was included, but buyers could pick from three different options \u2013 the Shaker stripe on the hood, the long bodyside stripe (similar to the design from the 2010 models) or a lower rocker stripe. Whether the car was ordered in black or white, they all came with the grille, rear spoiler, fuel door and 20-inch wheels all painted black.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

On the inside, the Mopar \u201914 Challenger featured black leather with Mopar Blue stitching and an embroidered Mopar M on the front seat backs, a serialized dash plaque, bright pedals and a Mopar-branded key fob.<\/p>\n\n\n\n

What made the Mopar \u201914 Challenger very unique from past Moparized models is that buyers could add an array of accessories, such as a short-throw shifter, a cat-back exhaust system, lowering springs and many other items from the Mopar Custom Shop. As a result, these 100 Mopar \u201914 Challengers were not all identical like past models.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cThe Mopar \u201914 Challenger shows that when combining a\nlegendary car like the Dodge Challenger R\/T Shaker and making it even more\nexclusive, we create collectible performance machines unlike anything else on\nthe road,\u201d said Tim Kuniskis, President and CEO of\nDodge Brand. \u201cFrom the Mopar \u201914 Challenger to the new Scat Pack\nperformance stage kits available on Challenger, Charger and Dart, you can\ncontinue to expect great things when Dodge and Mopar team up.\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

As mentioned above, only 100 examples of the Mopar \u201914 Challenger were produced.<\/p>\n\n\n\n

Mopar <\/strong>\u201915 Charger<\/strong><\/h1>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

The Dodge Charger was redesigned inside and out for the 2015 model year, leading to a boom in sales that was bolstered by the introduction of the Scat Pack and SRT\u00ae<\/sup> Hellcat models. After the success of the limited-edition models in 2010 through 2014, Mopar wanted to continue the momentum of their uniquely-badged vehicles. Since the Mopar \u201914 was a Challenger, the brand picked the fresh, new Charger for 2015 \u2013 but they took a completely different approach from prior years.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Unlike the previous Moparized Charger back in 2011, the Mopar \u201915 Charger was not a ready-built vehicle painted black with blue trim and an array of upgrades. Instead, the 2015 Mopar Charger components came as a packaged kit that could be applied to any color of vehicle. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

“Mopar has a long history of delivering to enthusiasts performance and customization in unique and convenient packages,” said Pietro Gorlier, then-President and CEO \u2014 Mopar Brand Service, Parts and Customer Care, of the former FCA. “We are now shifting into another gear and offering a limited-edition kit that will allow customers to really enhance the performance and look of their Dodge Charger R\/T.”<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Shy of the stripe along the lower portion of the body, Mopar\u2019s 2015 vehicle looks a great deal like any other 2015 Charger, but the 2015 Moparized sedan was the first Mopar-branded vehicle to feature in-house engine tuning. To be more specific, the Mopar \u201915 Charger featured Mopar\u2019s Scat Pack Performance Stage 1 package, which was a precursor to today\u2019s Direct Connection performance packages. The Mopar Scat Pack Stage 1 included a cold air intake, a free-flowing exhaust system and a specially tuned engine computer, all of which came together to add 18 horsepower and 18 lb-ft of torque \u2013 leading to a total output of 388 horsepower and 413 lb-ft of torque.<\/p>\n\n\n\n

The Mopar \u201915 package also came with a front strut tower brace, matte black stripes on the lower sides of the body, a serialized dash plaque, bright sport pedals and bright doorsill plates with the Mopar logo. The Mopar \u201915 Charger doesn\u2019t stand out as much compared to the early models, but when introduced, it was the most powerful Moparized vehicle to come to market.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

The owner\u2019s kit for the 2015 model year included a certificate of authenticity, a brochure on the package, a vintage Scat Pack poster, a Mopar Performance body badge and a Mopar magnetic mechanic tray \u2013 as well as the large, branded crate that carried the performance items. That decorative crate idea would be taken to the next level a few years later with the introduction of the 2018 Challenger SRT Demon.<\/p>\n\n\n\n

Only 50 examples of the Mopar \u201915 Charger kit were produced.<\/p>\n\n\n\n

Mopar <\/strong>\u201917 Challenger<\/strong><\/h1>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Aside from the 2013 Dart, every Moparized vehicle since the program\u2019s inception back in 2010 \u2013 including the Mopar \u201912 Chrysler 300S and the Mopar \u201916 Ram 1500 Rebel – had been powered by the 5.7-liter HEMI\u00ae<\/sup> engine, but that all changed with the Mopar \u201917 Challenger. Based on the Challenger R\/T Scat Pack 392 Shaker, these Mopar-branded muscle cars delivered 485 horsepower and 475 lb-ft of torque. These figures made the Mopar \u201917 Challenger the most powerful model in the brand\u2019s history, which served as a fitting tribute to the Mopar brand\u2019s 80th<\/sup> birthday that same year.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, then-Head of Parts and Service (Mopar), of the former FCA \u2013 Global. “The Mopar \u201917 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA US vehicles.”<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

The Mopar \u201917 Challenger started with a truly unique paint scheme which has not been replicated on any model since. The \u201ctop\u201d of the car was painted Pitch Black, including the hood, the upward-facing portion of the fenders and front fascia, the A-pillars, the roof, the C-pillars, the trunk and the upward-facing portion of the rear quarter panels. The Shaker hood scoop and rear wing are also painted Pitch Black rather than the traditional matte black. The sides and lower portions of the body were painted either Contusion Blue or Billet Silver, with 80 units made of each two-tone combination. While you can order modern Challengers and Chargers with black hood, roof and trunk packages, none of them cover the entirety of the upper portion of the body like the Mopar \u201917 Challenger.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The exterior upgrades of the Mopar \u201917 Challenger are completed with hand-painted Mopar 392 logos on the front fenders, unique accents on the wheels and SRT Hellcat exhaust tips out back.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

On the inside, this package came with leather-and-suede sport seats with embroidered Mopar logos on the front upper seatbacks in Tungsten. That Tungsten stitching is also included on the dashboard, door panels, steering wheel and seat bolsters, providing an attractive contrast against the black cabin. Under the hood, there is a serialized Mopar \u201917 80th Anniversary badge that announces the vehicle\u2019s position out of the 80 units built of each exterior color. The underhood area also features strut tower braces with silver powdercoated caps and a Mopar cold air intake kit that utilizes the driver\u2019s side headlight, similar to the SRT Hellcat air intake system design.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Finally, the owner\u2019s kit for each Mopar \u201917 Challenger came with a vehicle \u201cbirth certificate” which displays the vehicle specifications, date of manufacture and proprietary vehicle number. There is also an autographed Mopar \u201917 artwork from the FCA Product Design office, a Mopar \u201917 information booklet, Mopar valve stem caps, a Mopar \u201917 keychain and a Mopar 80th<\/sup> Anniversary badge that was designed to be applied to the rear spoiler. A total of 160 examples of the Mopar \u201917 Challenger were produced.<\/p>\n\n\n\n